What is TasteMark™

"It looks good but there's no flavor". This is not surprising, as the grower will produce what people want to buy. If consumers buy on "looks" then the grower will produce fruit that looks good. If it also tastes good then that's a happy coincidence.

Now with TasteMark™ you can buy on "taste". Growers will produce fruit that not only looks good but tastes good too. Only fruit that has been individually tested using approved technology gets the TasteMark™ seal of approval. A TasteMark™ apple will be of the same high standard as a TasteMark™ melon.

Look for the TasteMark™ label on every piece of fruit you buy.