For many years fruit and produce has been graded on external appearance.
New varieties were developed for their ability to show the best external color while flavor
was of less importance to growers.
Consumer disatisfaction with inconsistent taste is shifting market emphasis to providing
fruit and produce with real flavor.
TasteMark ™ was established to provide the consumer with an internationally
recognized taste guarantee.

With a head office based in Auckland, New Zealand, the company's staff spend
a great deal of their time visiting operator installations and supermarkets world wide to
make sure the premium standard set for fruit and produce to qualify for
TasteMark ™ branding are consistently met. The TasteMark ™logo has been designed
to be used by all accredited operators and suppliers. Whether on the carton or individual
fruit labels. it allows the retail consumer to identify fruit that carry the TasteMark ™
guarantee of premium external appearance and premium taste.